Relax, these swimsuits won't be in stores until next year.
But for the woman who thinks a summer without a new swimsuit is like a day at the beach with no sun, there are a few trends from the swimwear designer shows recently held in Miami Beach that she might want to dive into.
The Miami Swimwear Shows are really three separate events.
The trade show at the Miami Beach Convention Center was called SwimShow 2011 and is annually all about swim manufacturers and store buyers – it's all very retail industry and business-oriented.
Salon Allure over at the W South Beach hotel was also a trade show, but for upscale luxe boutiques.
Mercedes-Benz Fashion Week Swim returned for its 6th year at the Raleigh Hotel, bringing a smattering of celebs (Selena Gomez, the Kardashian sisters, Bow Wow) to extravagant catwalk presentations by fashion-forward swimwear designers.
All the photographs here are by Michael Laughlin (Beach Bunny, Ed Hardy) and Carey Wagner (Red Carter, Luli Fama). Wagner also shot the raw unedited videos at the bottom of the page.
Here are the main designer trends for swim spring/summer 2011:
VEGAS GLITZ – From jewelry effects to glossy fabrics, swimwear for 2011 is full of showgirl showstoppers.
Red Carter
Red Carter
Red Carter
TOUCH ME TEXTURE: Just like the movies, swim is going all 3D. There's shirring, ruching, pleating and ruffles – sometimes all over a coverup and other times just a side panel on a bikini bottom.
Ed Hardy
Red Carter
LINGERIE LOOKS: A little lace trim here, a little scalloped edging there gives boudoir-chic to swim styles next year. Also, sheer panels and soft pastel florals (just like luxe underwear) from this summer will make yet another comeback.
Beach Bunny
Ed Hardy
CRISS CROSS, CUTOUTS, KEYHOLES: Some of those tie-me-down straps from last year's shows have been softened this time around to something more James Bond Girl instead of Bond-age Dominitrix. The peek-a-boo effect doesn't feel so strident and in-your-face.
Beach Bunny
Red Carter
Red Carter
Beach Bunny
Luli Fama
AMERICANA: Gingham prints, army camouflage and plenty of nautical stripes as homey as apple pie…piping-hot apple pie.
Beach Bunny
Luli Fama
TRIBAL: Whether it's an African print or snakeskin, The Dark Continent is seeing the light in a big way.
Beach Bunny
And The Hottest Swimwear Trend From Miami Fashion Week Is...
Things were even steamier in Miami than usual this weekend, when swimwear designers rolled into town to show off their sexiest new suits. And it looks like last season's most exposing trend--cutout dresses--have made their way poolside now, too. Check out a few that walked the runway at Miami Fashion Week Swim, and let us know if you'd wear 'em!
This one piece from the White Sands Australia show reminds me of the bathing suits I used to call "French bikinis" when I was little--the kind that tie on either side, leaving just a hole to expose your belly!
At AZ Araujo, the monokini took on a new shape thanks to a halter neckline and a bit more coverage up top--but those side cutouts (kinda like the ones on this dress Hana Soupkova wore last year) still give it plenty of sex appeal.
On the runway at Aqua di Lara, a shocking pink starburst took center stage with a plunging neckline and a teeny bikini bottom adjoined by bands of stretchy fabric. The woman who wears this one better not have any nude photoshoots scheduled in the near future, because those tan lines are going to be killer!
Much like spring 2010's runway at Michael Kors, True Religion's swimwear was all about side exposure. This one is a great way to show a bit more skin if you're bored by your old tank suit but not quite ready to go all Brazilian bombshell in bikini.
And finally we have the demurely named but anything but Beach Bunny (the Kardashian sisters design a collection for them!), which actually looks a lot like glorified bondage gear. Check your shyness at the door--and load up on SPF 70--when you wear this suit.
Ed Hardy Swimwear Spring 2011 at Miami Swim Week
Posted on Monday, July 26, 2010 (EST)
Designer Christian Audigier debuted his Ed Hardy Swimwear Spring 2011 Men's and Women's Contemporary Swim Collection on Saturday, July 16, 2010, at The Raleigh Hotel – Cabana Grande in Miami Beach, Florida.
Designer Christian Audigier debuted his Ed Hardy Swimwear
Spring 2011 Men's and Women's Contemporary Swim Collection
on Saturday, July 16, 2010, at The Raleigh Hotel –
Cabana Grande in Miami Beach, Florida.
Photo Credit: Ed Hardy
July 26, 2010, (Sawf News) - Designer Christian Audigier debuted his Ed Hardy Swimwear Spring 2011 Men's and Women's Contemporary Swim Collection on Saturday, July 16, 2010, at The Raleigh Hotel – Cabana Grande in Miami Beach, Florida.
The edgy apparel and lifestyle brand joined the lineup of designers at this year's Mercedes-Benz Fashion Week Swim 2011, bringing an eclectic mix to Miami Beach with its eye-catching swim collections.
The women's collection this year features strategically placed signature Ed Hardy tattoos and is characterized by a strong feminine and vibrant flare with a mix of bright, bold colors and saturated neon's.
New embellishments included zipper accents, lurex straps, chainlink details and custom hardware and textures, taking the authentic Ed Hardy art and giving the brand a fresh, new upgrade.
New tie-dye combinations of lime paired with gold, shades of mango, vivid blues and aqua's, added a tropical twist to the runway.
Models sported structured curls - some of them accented with feathers, scarlet lips and smoky eyes.
Models that walked the runway included Chris Brown's girlfriend Jasmine Sanders, rapper Snoop Dogg son Corde Broadus, and John Legend's girlfriend Chrissy Teigen.
Celebrity and VIP attendees included model/actress and accessory designer Phoebe Price, shoe designer Lisa Pliner, N*SYNC former band mate Lance Bass, America's Next Top Model season 7 contestant Anchal Joseph, BRAVO's Miami Social's Ariel Stein and luxury handbag designer Laura Buccellati.
The 2011 collection is definitely going to generate some new Ed Hardy fans!
Models walk the runway during the Ed Hardy Swimwear 2011
fashion show during Mercedes-Benz Fashion Week Swim at the
Raleigh on July 16, 2010 in Miami Beach, Florida.
Photo Credit: Frazer Harrison/Getty Images
Ed Hardy..Oh La La
What's in a show? Fashions, flashing lights and fabulous people…right? But in the Ed Hardy swim 2010 show we can't forget to add funky tunes. Lights shooting at you from every angle in a myriad of colors and Usher's "OMG" blasting through the speakers, heads nodding and camera's flashing and this is all before the first model hits the runway.
As the ladies strutted and the fellas swayed down the catwalk I couldn't help but to notice a few familiar faces seated in the audience, one in particular just happened to be Corde' the eldest son of the one and only Snoop Dog, who also walked in the show. No wonder the ladies were hollering.
Most of us are use to an Ed Hardy design being soaked in colors and embellishments, but the few black pieces in this collection spoke as loudly as the beats did. The suits were very cheeky for the ladies and the guys show off that PERFECT "V" that we gals adore. The prints were very playful in mix colors of yellow, blues, white and reds; some with pops of color and flavor. Ed Hardy stayed VERY true to himself with TONS of chains. My Favorite piece in the collection was the sexy chain cover-up worn over a strapless bikini that appeared at the end of the show.
The show took place in one of the sexiest places on earth, South Beach, FL in the heart of Miami. The people are all about skin and color; I mean what's sexier than that? Mr. Dog's son was pretty sexy but that's a different story.
As the DJ spins a lilJeezy for the crowd the last long legged beauty breezes down the runway. All and all, it was a pleasant surprise to see that black has claimed a spot in the ED Hardy Swim 2010.
Corde Broadus Models For Ed Hardy
Corde Broadus walked the runway during the Ed Hardy Swimwear 2011 fashion show for Mercedes-Benz Fashion Week Swim.
Check out Snoop's son below:
Christine Teigen & Jasmine Saunders Backstage At The True Religion Swimwear 2011 Fashion Show 18.07.10
Ed Hardy was by far the craziest show of the night. Staying true to its edgy persona, each suit was young, hip, and often decorated with Hardy's signature tattoo designs. The loud music kept the crowd rowdy and made for a wild time at the Cabana Grande. The party continued backstage where we celebrated the collection with Phoebe Price, Lance Bass, and Cordes Brodis-who walked in the show.
Front Row at Ed Hardy Swimwear Runway Show Anthony Hayward, Me, & Corde Broadus-who walked in the Ed Hard Show, Backstage Me & Phoebe Price, Backstage at Ed Hardy Me & Lance Bass, Backstage at Ed Hardy Interview with Fawn, the Creative Director behind Ed Hardy Swimwear
Some of my favorite looks from the Ed Hardy Swimwear Runway Show:
Belles and Rebelles M New York City, New York, United States
Belles&Rebelles is headed by Stylist M. Aver and a select group of beautiful, fashion minded, contributors: F.DeStef, B.Aver, & K.Luc
Corde Broadus, Snoop Dogg's oldest son, Wearing Ed Hardy Board Shorts at Miami Mercedes Benz Fashion Show.
True Religion Swim in WWD
Sunday, July 18, 2010
Ed Hardy brings an eclectic and edgy mix to Mercedes-Benz Fashion Week Swim 2011
On Friday, July 16th, designer Christian Audigier presented his new Ed Hardy collection at Mercedes-Benz Fashion Week Swim at The Raleigh Hotel in South Beach. Ed Hardy maintained its tattoo edge with a stellar line-up of funky art patterns and neon colors. Models were adorned with extravagant feathered hair pieces to complete each swimwear look. There were many new tie-dye combinations with shades of lime, mango, hot pink and blues on the catwalk which added a nice tropical flare to the 2011 collection. During the show, the DJ played the hottest hip-hop songs to heighten the show's edgy theme. It was a very fun show to watch!!! Did I mention Snoop Dogg's oldest son, Corde Broadus, and Chris Brown's girlfriend, Jasmine Sanders, modeled at the show?
Top: The fabulous Lisa Pliner (wife of Donald Pliner), Evelyn Lozada (star of Basketball Wives on VH1) and Aliza Sudry sat in the first row to view Ed Hardy's 2011 swimwear collection.
Top Left: Fabian and Martina Basabe, owners of Da Vittorio Restaurant in Coral Gables, also attended the show.
Top: Corde Broadus, Snoop Dogg's oldest son, rocking the runway at Mercedes-Benz Fashion Week Swim wearing Ed Hardy board shorts.
Top: I LOVED this last swimwear ensemble at the show. It was a simple black bikini but it had an amazing long chainlink to add an extra touch of elegance. This totally works for South Beach!
Remember to visit Ed Hardy's website to check out their collections and get your edgy bikini for the summer!
This month it's all about Sims' city with sexy cover star Molly Sims spilling her secrets for living well. We've brought you the best of the best for the home; plus, local experts offer insider tips on putting together the perfect party. And of course our home issue wouldn't be complete without the hottest in Vegas nightlife, fashion and (what else?) fabulous dining. Check out more from our April/May issue and visit us online atwww.vegasmagazine.com.
Recognized as a leader in premium denim wear, True Religion continues to set the trend with its signature bohemian hippie chic flair. Known for creating 1970's inspired denim and sportswear with a vintage feel, True Religion offers numerous options, from footwear, headwear and swimwear to eyewear and fragrance. As summer heads our way, a great swimsuit becomes the go-to outfit for day. Check out the glam and sexy True Religion beachwear for women and men; add a pair of denim cut-offs or a vintage tee to complete the look. Miracle Mile Shops at Planet Hollywood Resort & Casino Las Vegas, 702-893-2340 Fashion Show Mall, 702 -791-5670; www.truereligionbrandjeans.com
Sophistication and opulence go hand-in-hand at AZURE—The Palazzo's upscale, luxury adult pool experience. With relaxing poolside cabana massages by Canyon Ranch Spa Club and fine cuisine by celebrity chef Wolfgang Puck, it's hard to think of a reason not to indulge in the amenities at AZURE. Whether you choose to enjoy a leisurely Sunday brunch by the pool, dance to the beats of live DJs or soak up the sun with complimentary frozen grapes and fresh fruit, Evian water misting, chilled towels and sunscreen application, AZURE is a relaxing oasis. An added bonus: sexy Sex and the City: The Movie actor, and Dancing with the Stars runner-up, Gilles Marini will kick off pool season Memorial Day weekend as he hosts AZURE on May 30. Open Friday to Sunday from 11 a.m. to 6 p.m., 702-607-1218; www.azurelasvegas.com
Tiffany & Co. is gearing up for the formal opening of the Cleveland Clinic Lou Ruvo Center for Brain Health on May 22 with the unveiling of a new line of jewelry. Tiffany & Co. designer Frank Gehry, known the world over for his modern and spectacularly captivating architectural work, was inspired by the downtown Las Vegas medical center, which he envisioned and designed. The Gehry Grid line consists of two pendants and a cuff with overlapping sterling silver rectangular pieces, which form the outline of his initials F.O.G. Available at three Tiffany & Co. locations: Via Bellagio, 702-697-5400, Crystals at CityCenter, 702-545-9090 and the Forum Shops at Caesars, 702-644-3065.
This month it's all about fabulous fashion, stylish friends and great causes. Here are two hip happenings on our radar for May. Hope to see you there!
Mark your calendars for the 11th annual "A Flair For Care" luncheon benefiting the Nathan Adelson Hospice on May 26 at Wynn Las Vegas. Neiman Marcus will once again sponsor the spectacular event offering a special fashion show featuring the KAUFMANFRANCO Fall 2010 Collection and an appearance by designers Ken Kaufman and Isaac Franco. Also on the menu, an elegant lunch catered by Wynn Las Vegas and a drawing of jewelry, handbags, shoes, trips and more. This event is not to be missed! To purchase tickets ($200 each) contact Nathan Adelson Hospice at 702-938-3910 or sforbes@nah.org.
Grab your girlfriends and get ready for a night of fashion and glamour with your favorite Sex and the City foursome at the Palms Casino Resort on May 26 for Cosmos, Candy & Couture—a special premiere party and private screening of the highly anticipated sequel, Sex and the City 2 . The pre-party will be held poolside, complete with a pink carpet entrance, complimentary cosmos, DJ, informal modeling from Saks Fifth Avenue and Fashion Show and fabulous raffle prizes including a $1,000 gift certificate from Manolo Blahnik at Wynn. Tickets for the event, benefiting the After-School All-Stars Las Vegas and The Public Education Foundation, start at $100 for the City Girl or $150 for the Socialite. For tickets visitwww.asaslv.org orwww.thepef.org.
This May marks the one-year anniversary of Disney's award-winning Broadway phenomenon The Lion King at the Mandalay Bay. Having captivated audiences of more than 500,000 in its debut year, The Lion King continues to be a record-breaking box office hit in Las Vegas. The beloved story of Simba, Nala and their friends comes to life on stage with vivid costumes, spectacular sets and memorable music. A visual splendor, this is Las Vegas' must-see show. For tickets and information visit www.lionkinglasvegas.com.
Inspired by Vegas glamour and the city's never-ending energy, Saks Fifth Avenue presents Bond No. 9 Las Vegas-a tantalizing limited edition signature fragrance. Encased in a 3.3-ounce glossy black bottle encrusted with a gamblers die of Swarovski crystals, this unisex fragrance is the perfect combination of fruity and floral with hints of peach blossom, jasmine, amber, vanilla and spicy woods. Bond No. 9 Las Vegas is exclusively available for a limited time only at Saks Fifth Avenue in the Fashion Show Mall, 702-733-8300
The new SKYBAR at Hard Rock Hotel & Casino adds a level of sophistication to poolside lounging. The day-to-night pool deck features an acrylic-edged pool with three peek-a-boo cutouts in the floor that act as skylight windows to the lower HRH Beach Club. Grab a cabana and soak up the sun or lounge in the moonlight and take in all the glitz of the Las Vegas Strip skyline. For sun worshippers the pool is open from noon to 6 p.m. Friday to Monday, and for nightlife patrons from 8 p.m. to midnight Friday to Sunday. Upscale beach attire is required. For reservations call 702-963-5555; www.hardrockhotel.com.
A cool and refreshing cocktail is the perfect counterpart to Vegas' hot summer months. Check out this crisp summer cocktail from Marani, appropriately named the Marani Summer Splash. Serve it poolside or have a few on hand at your next backyard soiree.
Start with 2 oz. Marani Super Premium Vodka Spirit and 1 oz. Peach Schnapps. Fill with club soda, add fresh berries as desired and serve in a highball glass.
TOP 40 JUMPERS have a choice of...luxurious Elizabeth Arden red door spas "Freezin for a Reason" Robes, or an Ed Hardy "Rose" Beach towel. (Teams raising over $5,000 will count as TWO of our Top 40 Giveaways)
RAFFLES GALORE:
Big Screen TV Weber Grill
Magellan Roadmate GPA System
Sony Blu-Ray DVD Player Cannon Digital Cameras
2010 Ed Hardy Swimwear Arrivals!
Wednesday, January 20, 2010
ED HARDY JOINS FLEX BIKINI MODEL SEARCH
May 29, 2009
Ed Hardy joins the 2009 FLEX Bikini Model Search
FLEXONLINE.COM
The FLEX Bikini Model Search presented by Amazon.com is proud to announce the inclusion of our secondary sponsor, Ed Hardy.
The popular high-end clothing company, Ed Hardy will be joining Amazon.com in presenting both the three-month FLEX Bikini Model Search Online and the FLEX Bikini Model Search Championships on September 25 and 26 during Olympia Weekend in Las Vegas, Nevada. Voting for Month One of the FLEX Bikini Model Search Online presented by Amazon.com and brought to you by Ed Hardy begins on Monday, June 1st!
Let the Games Begin Written by: Hadley Henriette
Life is all about expectations. Personally I think "Great Expectations" are a bit too much and sometimes it's much better to under expect and be pleasantly surprised. Well, I was quite impressed with Mercedes Benz Fashion Week Swim aka "Swim Week." This great series of swimwear shows coincides with the most important and largest swimwear trade show in the world at the nearby Miami Beach Convention Center. Can't wait to see it on FTV? Check out the True Religion swim show from my front row view. It was a lot of fun! Jeans were translated into body-hugging suites with aplomb. Other great shows included Tibi, Poko Pano and Shay Todd at The W. It reminded me of New York Fashion Week - great shows, great girls – and tight lists you better be on if you want to get in. Even the Raleigh's cabanas doubled as boths for sponsors like Conair, where they had their new tools on hand and stylists from Rocco Donna to beautify attendees. Sunday capped off the weekend with some final shows, including a fun one at The Standard by Karelle Levy. All the models were her friends (including yours truly) and the clothing was made to order for each model, as part of Ms. Levy's "quickie couture" KREL 2 GO project. Miami Social's Maria Lankina was part of the ensemble cast of mannequins. Meanwhile on the other side of Miami Beach, Peroni and Six Degrees sponsored Shore Thing Sundays at The Shore club, for those that wanted to get wet and wild to live percussionists.
Now that all that bathing-suit-wearing and posing is over we can turn our attention to another one of our favorite pursuits – eating. Ahead of Miami Spice, arrives Yelp Eats! Yelp.com's special week-long $25 prix-fix menu available at some of our favorite restaurants. I'll be visiting Pacific Time, Red and AltaMar if all goes according to plan. But hurry, Sunday July 26th will be your last day to give it a try. If drinking is more your thing, check out Miami's Ultimate Cocktail Contest being held on Thursday at Sushi Samba. 20 aspiring mixologists will have 10 ingredients and a bottle of Leblon to make some liquid magic. Winner receives $500 gift certificate and an invite to the resto's 10th Anniversary extravaganza in New York City.
Saturday has two very different beach-side events. The Newport Beach Hotel hosts the Peruvian Rock Festival, which is pretty much exactly what it sounds like - a celebration of all the naturally occurring quartz from Peru. Just kidding. Its rock bands from Peru performing - all the big ones you would know if you were Peruvian or like to get down to world beat. Further down the beach, the 5th Annual Beach Ball Festival will be taking place in a slightly more intimate setting- the Raleigh hotel. The annual festival pits hospitality teams against one another in competitions of dodgeball, relay races and tug of war. Let the games begin!
Photographs of models showing off swim fashions from True Religion Swim at Mercedes-Benz Fashion Week Swim at the Cabana Grande at The Raleigh in Miami Beach, FL on Friday, July 17, 2009.
True Religion Swim
MIAMI BEACH, FL - JULY 17: Models walk the runway at the True Religion Swim 2010 fashion show during Mercedes-Benz Fashion Week Swim at the Cabana Grande at The Raleigh on July 17, 2009 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for IMG)
Photo Gallery: Ed Hardy at Miami Swim Fashion Week - 7/18/2009
Photographs of models showing off swim fashions from Ed Hardy Swimwear at Mercedes-Benz Fashion Week Swim at the Cabana Grande at The Raleigh in Miami Beach, FL on Saturday, July 18, 2009.
Ed Hardy Swim
MIAMI BEACH, FL - JULY 18: A model walks the runway at the Ed Hardy Swimwear 2010 fashion show during Mercedes-Benz Fashion Week Swim at the Cabana Grande at The Raleigh on July 18, 2009 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for IMG))
Mercedes-Benz Fashion Week Swim Kicks Off Another Year Of Designer Swimwear
July 15, 2009 1:53 p.m. EST
Anthony Jones - Celebrity News Service Contributor
Miami Beach, FL (CNS) - Mercedes-Benz Fashion Week is back for its annual Swim. The largest event for fashion swimwear in the industry, the Mercedes-Benz Fashion Week Swim in Miami Beach kicks off Wednesday with an official kick-off party followed by four days of skin-baring runways.
Among the notable swimwear designers featured this year are True Religion Swimwear, Ed Hardy Swimwear, and Fashion Week Swim returnees Poko Pano and Ank by Mirla Sabino.
Tibi, Caffe Swimwear, and Marysia Swim kick off Thursday's events with shows beginning at 7pm. Friday finds shows from True Religion and Ank, as well as Red Carter, Aqua Di Lara, and L'Space by Monica Wise, Ed Hardy, Poko Pano, Mara Hoffman, White Sands Australia, and Xtra Life Lycra will feature on Saturday.
Vitamin A, Cia.Maritma, Luli Fama, and V Del Sol will hit the runways on Sunday, followed by the V Del Sol After Party.
Mercedes-Benz Fashion Week Swim, held at Miami Beach's Raleigh Hotel, features the Spring 2010 collections of the biggest names in designer swimwear.
Ed Hardy Swimwear fashion show at Mercedes-Benz Fashion Week Swim, The Raleigh Hotel, July 18. Photography by Volker Corell.
58 images / click any photo to view entire slideshow
17th of July 2009 | 08:05 GMT | Alina Dumitrache
2010 E-Klasse at Mercedes-Benz Fashion Week Swim
The 2010 E-Coupe in Mars Red
Mercedes-Benz is promoting its 2010 E-Klasse model with the most attractive ways a carmaker can during the summer: girls in bikini. This week, the German manufacturer is sponsoring again the Fashion Week Swim this in South Beach Miami, where prestigious swimwear brands are presenting their 2010 collections.
These brands includes names like Red Carter, True Religion Swimwear, Ed Hardy Swimwear, Cia.Maritima and this season's Mercedes-Benz Presents Designer, L*Space by Monica Wise.
"From the cutting-edge safety features of the new E-Class to the most innovative designer collections, Mercedes-Benz Fashion Week incorporates the best in style and sophistication on the road and runway," said Lisa Holladay, Manager Brand Experience Marketing for Mercedes-Benz USA.
With its 2010 E63 AMG, E350 Coupe and E350 Sedan, Mercedes-Benz is presenting the new Attention Assist drowsiness detection system, that emits audible and visible warning through in the form of a coffee cup icon and a "time for a rest?" message in the instrument cluster, when detecting drowsy driving patterns.
The Mercedes-Benz VIP Star Lounge
Lane Keeping Assist, aimed at preventing accidents caused by drifting across lanes, recognizes when a driver of the new E-Klasse is leaving his lane unintentionally and prompts the driver to counter-steer through vibrations in the steering wheel. Additional E-Klasse safety features include Blind Spot Assist and Night View Assist PLUS.
The E-Klasse Coupe also comes with a new color, Olivine Grey, a combination of olive green and grey to match the Chanel Kaleidoscope nail polish, the L*Space by Monica Wise swimsuits or one of the color palettes used by Maurice Villency for the Mercedes-Benz Star Lounge at the Raleigh Hotel.
According to Mercedes-Benz, the 2010 E350 coupe is priced at $48,925, while the 2010 E350 Sedan is priced at $49,475. Later this year, the E63 Sedan, the E350 4Matic sedan and E550 4Matic sedan will also be launched. Moreover, the carmaker has announced that in 2010 it will release the next iterations of the E-Klasse with the E350 BlueTEC and the E350 4Matic Wagon and the E-Klasse cabriolet.
Mercedes-Benz Fashion Week Swim Features Style, Sophistication And Safety
- Auto News from July 16, 2009
Mercedes-Benz returns to sunny South Beach Miami as the title sponsor of Mercedes-Benz Fashion Week Swim where the latest trends in style and design make their debut including Mercedes-Benz collection of new 2010 E-Class vehicles ranging from the E63 AMG to the E-Coupe. From July 15(th) - 19(th), the art-deco Raleigh Hotel is the epicenter for fashion insiders looking to see the 2010 collections of leading swimwear brands including Red Carter, True Religion Swimwear, Ed Hardy Swimwear, Cia.Maritima and this season's Mercedes-Benz Presents Designer, L*Space by Monica Wise.
"Each season is a new opportunity to showcase trends from the worlds of fashion and Mercedes-Benz automotive design," said Lisa Holladay, Manager Brand Experience Marketing for Mercedes-Benz USA. "From the cutting-edge safety features of the new E-Class to the most innovative designer collections, Mercedes-Benz Fashion Week incorporates the best in style and sophistication on the road and runway."
Ed Hardy 2010 Swimsuit Collection: Never Really Liked Skulls on Clothing, But...
Posted by Maria Palma
Although I'm pretty conservative when it comes to wearing swim wear. I usually stick to simple styles and colors. However, this video of the Ed Hardy Swimwear 2010 collection taken during the Mercedes-Benz Fashion Week Miami Swim in Miami has turned me onto new and exciting things...
Ed Hardy's swimsuits are colorful - which appeal to my artsy side. I never really cared for skulls on clothing, but for whatever reason I don't seem to mind them on swimsuits.
Fashion
Mercedes-Benz - Fashion Week Swim Miami
Tuesday, 14. July 2009 by Sandra S
From July 15-19, Mercedes-Benz Fashion Week Swim will host nearly 20 designer runway shows in Miami. In its fifth season, Mercedes-Benz Fashion Week Swim continues to be the premier platform for designers and brands to showcase their swimwear and resort collections in the US and abroad. With an overwhelming amount of interest, this season's line-up is filled with a record-breaking number of designer runway shows and presentations.
"All of us here at IMG Fashion are proud to provide designers the best production and most effective opportunity to present their collections in this tough economic climate," said Christina Neault, Senior Director of Fashion & Events. "Mercedes-Benz Fashion Week Swim prides itself on offering a global marketing opportunity along with first-class production capabilities, helping each designer maximize their exposure to the world's leading swimwear press and buyers."
"Mercedes-Benz Fashion Week Swim continues to distinguish itself as the premier swimwear and resort fashion," said Lisa Holladay, Mercedes-Benz USA Brand Experience Marketing. "This season we look forward to an exciting show from our Mercedes-Benz Presents Designer L*Space by Monica Wise, hosting guests in our Star Lounge designed by Maurice Villency and the poolside debut of the new 2010 E 63 AMG, the newest edition to our own collection."
Mercedes-Benz Fashion Week Swim opens with an official kick-off party on July 15th, followed by four consecutive days of shows and presentations featuring collections from L*Space by Monica Wise, this season's Mercedes-Benz Presents designer, Tibi, Caffé Swimwear, Marysia Swim, Crystal Jin, ANK by Mirla Sabino, True Religion Swimwear, Red Carter, Aqua di Lara, Tori Praver Swimwear, Mara Hoffman, Ed Hardy Swimwear, White Sands Australia, Poko Pano, Xtra Life Lycra®, Vitamin A, Cia.Marítima, Luli Fama and V Del Sol.
Mercedes-Benz, the event's title sponsor, is joined by American Express, DHL, LYCRA®, MAKE UP FOR EVER, The Raleigh, Conair, Bain de Soleil, Continental Airlines Inc., Peroni, Chambord, Ocean Drive Magazine, Miami.com, California Apparel News Waterwear and Getty Images.
Mercedes-Benz Fashion Week Swim, presented at Miami Beach's historic hotel The Raleigh, offers multiple venues, the Cabaña Grande, the Beachway and the Oasis, in addition to The Raleigh's Penthouse event space. Over the course of five days, 12,000 journalists, buyers and VIPs will be in South Florida to experience the most elite swimwear event in the country.
Fashion
MERCEDES-BENZ FASHION WEEK SWIM 2010
Tuesday, 21. July 2009 by Sandra S
The five days of Mercedes-Benz Fashion Week Swim 2010 that just closed it's gates was the largest event ever.
Mercedes-Benz Fashion Week Swim, produced by IMG Fashion, made its biggest splash ever as it concluded its 5th and largest showing of Resort and Swimwear Runway shows at Miami Beach's Raleigh Hotel. The week began with Bohéme Boutiques' poolside presentation and the official kick-off party. Over 12,000 attendees enjoyed the five days of shows from Mercedes-Benz Fashion Week Swim newcomers Caffé Swimwear, Marysia Swim, Crystal Jin, Aqua Di Lara, Mercedes-Benz Presents Designer: L*Space by Monica Wise, Tori Praver Swimwear, Mara Hoffman, White Sands Australia, Vitamin A and V Del Sol. Returning designers included Tibi, Red Carter, Cia.Marítima, Xtra Life LYCRA®, Luli Fama, Ed Hardy Swimwear, Poko Pano, True Religion Swimwear and ANK by Mirla Sabino.
This seasons front row regulars from the world's leading press, media corporations and retailers, were joined by celebrities Nicole Trunfio (Make Me a Supermodel), Perry Reeves (Entourage), Gilles Marini (Sex and the City), Kelly Killoren Bensimon (Real Housewives of NYC), Adam Greggory (90210), Whitney Port (MTV's The City), Olivia Palermo (MTV's The City), Roxy Olin (Brothers & Sisters), Paige Sreenan, Ariel Stein, Anchal Joseph (America's Next Top Model), Dina Manzo (Real Housewives of NJ), Jason Kennedy (E!), Catt Sadler (E!), Bravo's Miami Social Cast Members, Jeff Donovan (Burn Notice), Jessica Rivera (Former Miss Latina Central Florida), Brooklyn Decker (Sports Illustrated Swimsuit Model), Gretta Monahan, Jagged Edge, among others!
"Mercedes-Benz Fashion Week Swim has become the industry's premier platform to showcase Resort & Swimwear collections from around the world," said Christina Neault, Sr. Director of Fashion & Brands at IMG Fashion. "We are so proud of all of our designers who participated this week with glamorous, sexy and saleable collections. They have made this our largest and most successful event yet."
"The success of this season's Mercedes-Benz Fashion Week Swim provided the perfect backdrop to showcase our newest vehicles," said Lisa Holladay, Brand Experience Marketing Manager at Mercedes-Benz USA. "The event draws a diverse group of people within the fashion community and beyond and it was great to see them embrace the design and styling of the all new E-Class sedan and coupe"
This season's Mercedes-Benz Presents Designer, L*Space by Monica Wise, raised awareness for OmniPeace, through a special capsule collection shown as part of her runway show on Friday, July 17. The collection was created by L*Space to benefit OmniPeace, a humanitarian fashion brand. Connecting with the vibrant looks seen on the runway, the Mercedes-Benz Star Lounge in the historic Raleigh Hotel was the result of collaboration with Eric Villency, President and CEO of Maurice Villency. The design embraced Art Deco motifs and utilized splashes of rich purples and oranges inspired by the natural light and color palettes of South Beach. During the week, the Star Lounge was the destination for celebrities, VIP's, press and Mercedes-Benz customer guests. Beyond the Star Lounge and the runways, three of the newest editions in Mercedes-Benz's own collection were presented, the 2010 E350 Coupe and the E350 Sedan in front of the main tent and on display poolside for the first time in South Florida, the 2010 E63 AMG.
This season Mercedes-Benz Fashion Week Swim also introduced its first interactive application. Now, fashion afficionados who couldn't be poolside or at the runway can get their front row access to the hottest swimwear shows directly on their iPhone or iPod touch. The Mercedes-Benz Fashion Week Swim application is available now for just $0.99 in Apple's App Store,and features demand video highlights and photographs from each of the designer shows and presentations.
Mercedes-Benz, the event's title sponsor, was joined by American Express, DHL, LYCRA®, MAKE UP FOR EVER, The Raleigh, Conair, Bain de Soleil®, Continental Airlines Inc., Peroni, Chambord, smartwater, Ocean Drive Magazine, Miami.com, California Apparel News Waterwear and Getty Images.
Ed Hardy Swimwear 2010 Collection
by Beyond Beauty Basics
Returning for another successful year, Ed Hardy Swimwear keeps their look fashion forward with an eclectic mix of designs, colors and fabrics. The 2010 contemporary swimwear collection will offer "mix and match" separates, Lurex fabrics and unique embellishments including custom hardware. Ed Hardy is a lifestyle brand focused on creating a great product with a Cali-inspired brand.
August 5, 2009 SushiSAMBA and Ed Hardy Edible Bikini
In anticipation of Ed Hardy Swimwear's catwalk-strut at the 5th annual Mercedes-Benz Fashion Week Swim, Creative Director, Fawn Arthur of Sea & Sun Swimwear, and Corporate Pastry Chef, Sergio Navarro of SUSHISAMBA restaurants, unveiled Miami's first edible bikini.
The ultimate in fashion fantasy, a savory, two-piece edible replica of the 2010 "Trellis" suit was unveiled on a basking beauty soaking up the sun of Lincoln Road. Inspired by the urban streets and influenced by Japan, Brazil and Peru, "oh so sweet" tropical hues of yellow and pinks was represented by dual-colored beets, dark hues by blueberries and greens by kiwi accents.
Joining the beauty, USA Water Polo Men's National player, Thomas Hopkins, took a break from training to showcase the latest men's swim trunks from the Ed Hardy Swimwear 2010 collection. http://beyondbeautybasics.com/sushisamba-and-ed-hardy-edible-bikini/
USA: Mercedes-Benz Fashion Week Swim Features 3S
Added: July 17, 2009
Mercedes-Benz returns to sunny South Beach Miami as the title sponsor of Mercedes-Benz Fashion Week Swim where the latest trends in style and design make their debut including Mercedes-Benz collection of new 2010 E-Class vehicles ranging from the E63 AMG to the E-Coupe. From July 15(th) - 19(th), the art-deco Raleigh Hotel is the epicenter for fashion insiders looking to see the 2010 collections of leading swimwear brands including Red Carter, True Religion Swimwear, Ed Hardy Swimwear, Cia.Maritima and this season's Mercedes-Benz Presents Designer, L*Space by Monica Wise.
"Each season is a new opportunity to showcase trends from the worlds of fashion and Mercedes-Benz automotive design," said Lisa Holladay, Manager Brand Experience Marketing for Mercedes-Benz USA. "From the cutting-edge safety features of the new E-Class to the most innovative designer collections, Mercedes-Benz Fashion Week incorporates the best in style and sophistication on the road and runway."
07/19/09 More swimwear trends from the Mercedes-Benz Fashion Week Swim shows:
ANK by Mirla Sabino ventured deep into the jungle of the Caribbean Islands for Summer 2010. The collection featured modern prints with color-blocked versions of coral, fuchsia, burgundy, sea blue and green. Updated touches were suspender trims, multicolored stones and gold and silver-plated hardware that stays cool to the touch. Ethnic tradition was further explored in braided belts and scalloped edges which mimic undulating waves of the sea.
True Religion has always been a fashion leader in eccentric, vintage '70s style. True Religion's Swimwear' collection for 2010 collection offered a creative spin to their traditional boho-chic flavor. The 80-piece, "mix-and-match" separates were created with tone on tone colors, vintage inspired tie-dye prints, textured fabrics like faux snakeskin, plaid and camouflage. We especially loved the "Daisy-Mae" country girl looks perfect lounging in a haystack by your pool (doesn't everyone have one?)
Red Carter's addiction to surprising and delighting his audience was intact and in full force this season. The theme of his collection this season was a little bit animal, a little bit Rock and Roll and a whole lot of Space-age glamour. Red is always an innovator in the swimwear world, and this collection was no exception.
07/20/09
A bikini good enough to eat
Celebs including Madonna, Shakira, Janet Jackson, David Beckham, Eva Longoria, Kim Kardashian, Jessica Alba, Christina Milian and Hillary Swank are all fans of Ed Hardy designs. To promote the Ed Hardy designer swimwear line created by French designer Christian Audigier, the good people at Ed Hardy Swimwear put together an "only in Miami" fashion fantasy event – the world's first edible bikini.
Done in association with Sushi Samba (one of the hot spots on Miami Beach's trendy Lincoln Road) on Saturday, a savory, two-piece edible replica of Ed Hardy's 2010 "Trellis" suit was unveiled on a basking beauty soaking up the sun. Inspired by the urban streets and influenced by Japan, Brazil and Peru, sweet tropical hues of yellow and pinks were represented by beets, reds with strawberries, dark hues by blueberries and greens by banana leaf accents.
We thought we had seen it all, but this edible bikini was a first for Bikini.com. We are just curious if the grapes turned into wine when the model sat down.
EVENT REPORT 07.21.09 11:46 AM
Early (and Late) Shift
Mercedes-Benz Fashion Week Swim returned to the Raleigh for its fifth annual event, this time with more designers than ever.
Mercedes-Benz Fashion Week Swim returned to the pool area of the Raleigh in South Beach on July 15 for its annual swimwear showcase, which wrapped up on Sunday night. Throughout the five-day event, designers showcased their 2010 collections in the hotel pool, which has a wide shallow ledge around its perimeter where the models walked in the water, and in three tents erected in the street beside the pool and on the beach behind it. Sponsors such as Conair and American Express also created mini lounges in the poolside cabanas.
In its fifth year, the event attracted 20 designers (four more than showcased last year), which prompted organizers at IMG Fashion to reduce the time between shows and add extra slots to the schedule Friday, Saturday, and Sunday. "The Cabaña Grande [tent] has two hair and makeup [areas] backstage, so we have the ability to prep one show while another one is going on. But in the other two [tents], we just did scheduling a different way by giving [each designer] a minimum of two hours backstage," said Christina Neault, senior director of fashion and events for IMG Fashion.
Although last year's shows ran from 7 p.m. to 10 p.m. on the hour, IMG added three 6 p.m. shows and an extra 10 p.m. slot to the schedule to accommodate the extra designers involved. Additionally, Crystal Jin and Tori Praver Swimwear opted for a more intimate showing in the hotel's penthouse suite—offered for the first time this year to accommodate the increase in designers—on Friday and Saturday afternoons. IMG worked with the designers to set up any special production elements like extra lighting or video equipment the night before their show. "[The biggest challenge] has been making sure everyone has the right amount of time backstage and that if they want scenic lighting elements, that we can work that in within the time we have to turnover venues," Neault said. She added that some designers using the same tent have shared the additional equipment to reduce their production costs.
With the additional shows came more people, nearly 12,000 throughout the week, a 10 percent increase over last year's attendance numbers. However, even though IMG didn't create additional space on site or add other venues to house the shows—which each ran about an hour late throughout the weekend—the poolside cabanas and lounge area didn't become overcrowded. "Many of the guests, especially the buyers and press, are going to all or several of the shows, so the additional people may only go to one show at a time, which will have them coming and going [throughout the night]," Neault said.
Among well-known brands such as Tibi and True Religion Swimwear, new brands showcasing this year included Bohéme Boutiques and Mercedes-Benz Presents designer Monica Wise with her line L*Space by Monica Wise.
Top sponsors included American Express, DHL, Lycra and new sponsors Make Up For Ever and Bain de Soleil, which used the week to launch its newest sunscreen spray.
—D. Channing Muller
Mercedes-Benz Fashion Week Swim Features Style, Sophistication And SafetyAll New Redesigned E-Class Makes Debut with Fashion InsidersSOURCE Mercedes-Benz USAMIAMI, July 16 /PRNewswire/ -- Mercedes-Benz returns to sunny South BeachMiami as the title sponsor of Mercedes-Benz Fashion Week Swim where the latesttrends in style and design make their debut including Mercedes-Benz collectionof new 2010 E-Class vehicles ranging from the E63 AMG to the E-Coupe. FromJuly 15(th) - 19(th), the art-deco Raleigh Hotel is the epicenter for fashioninsiders looking to see the 2010 collections of leading swimwear brandsincluding Red Carter, True Religion Swimwear, Ed Hardy Swimwear, Cia.Maritimaand this season's Mercedes-Benz Presents Designer, L*Space by Monica Wise."Each season is a new opportunity to showcase trends from the worlds offashion and Mercedes-Benz automotive design," said Lisa Holladay, ManagerBrand Experience Marketing for Mercedes-Benz USA. "From the cutting-edgesafety features of the new E-Class to the most innovative designercollections, Mercedes-Benz Fashion Week incorporates the best in style andsophistication on the road and runway."
The Swim Scene in Miami Beach
by N. Jayne Seward, Fashion Editor July 24, 2009
MIAMI BEACH, FLA.—Miami Beach was buzzing as swimwear designers, editors and retailers flocked to the sunny city for swimwear's biggest week in the United States. Mercedes-Benz Fashion Week Swim and SwimShow 2010 overlapped July 15–21 with runway shows, events and the annual trade show, which set the swim scene for Cruise 2010. In addition, there were several independent runway shows, cocktail parties and events that joined the anchor shows.
MBFW Swim, produced by IMG Fashion, kicked off the events on July 15 with the largest edition of runway shows to date. More than 12,000 attendees—including buyers, press and celebrities—took part in the fifth edition of the event, held at the historic Raleigh hotel. Twenty designers from Brazil, Australia, Canada, Colombia and various cities across the United States showcased their Cruise 2010 collections over the five-day run of shows. This season, there were several new additions to the shows, including Bohème Boutiques, which opened the event, as well as core contemporary and designer swim brands Vitamin A by Amahlia Stevens, Marysia Swim, Aqua Di Lara, White Sands Australia, Caffé Swimwear, Mara Hoffman, V Del Sol, Crystal Jin, Tori Praver Swimwear and Mercedes-Benz Presents designer L*Space by Monica Wise. Returning designers included Red Carter, Cia.Marítima, Tibi, Luli Fama, True Religion Swimwear, Ed Hardy Swimwear, Poko Pano, ANK by Mirla Sabino and the Xtra Life Lycra group show, which paid homage to Invista's 50th anniversary.
Several designers opted to show their lines at independent events around town. Keva by Keva J, Tyler Rose Swimwear, Liza & Tara Resort Wear and JOGO by Pooneh presented their collections in an "Emerging Designers" group show. Shay Todd and Inca presented their collections poolside at the W Hotel, and Ariel Raphael presented his collection at the rooftop lounge at the Gansevoort South Hotel. In addition, Tommy Hilfiger held a cocktail reception at his South Beach store, and Jantzen celebrated its100th anniversary with an exhibition titled "Beauty and the Beach: A Centennial Celebration of Swimwear" at the Wolfsonian-Florida International University.
Steady, focused at SwimShow
It was business as usual at SwimShow 2010, produced by the Swimwear Association of Florida. Now in its 27th year, the show featured a mix of swim and resort looks across several categories, including contemporary, surf, maternity, children's, misses and designer. The four-day trade event included the annual fashion show, the Swim Lounge happy hour and an attendee party at The Setai. According to Executive Show Director Judy Stein, there were 10 percent fewer exhibitors at this year's show, but she was, nonetheless, pleased with the turnout. "We're very excited with those numbers," Stein said. "Under normal conditions we wouldn't be happy, but in this particular economy, for a major trade show to be down 10 percent is really good. It's a tough year." And while the attendance of the show was noticeably less, most exhibitors were pleased with the quality of buyers. Manhattan Beachwear, Lenny, L*Space, Lunada Bay, O'Neill and C&M Camilla and Marc all reported positive results and orders from key accounts. Kerry Cushman, designer of Kushcush, said there was less qualifying to do, with fewer smaller and lesser-known boutiques in attendance. According to Susan Crank, president and chief executive of Lunada Bay, more appointments were scheduled this year than last year for its brands Becca by Rebecca Virtue, Betsey Johnson and Lucky Brand. "We're very happy with the quality of accounts that are here," Crank said. "We're missing a few of our specialty stores, but we'll be seeing them back in New York or at other shows."
Sonia DeMello said she was pleased with the high quality of customers who stopped at her So De Mel Swim booth and felt satisfied with her orders by the second day of the show.
Buyers came from specialty stores, boutiques and department stores, such as Neiman Marcus, Scoop, Selfridges, Harrod's, Bohème, Shopbop, Victoria's Secret, Wynn Las Vegas, Macy's, Barneys New York, Bergdorf Goodman, Nordstorm, Anthropologie, Dianne's Beachwear, Saks Fifth Avenue and Holt Renfrew.
Ongoing trends and new hits
Retailers shopped for a range of looks varying from resort-oriented coverups and tops to new brands and unique styles. There were plenty of new brands to be found at the show, including Fox Head, Tavik, Kooey and Undrest. by the Sea. Some brands were fashion-focused and launched exciting, new lines, including Billabong's Runway line and Jantzen's Heritage Collection, while others, such as Karla Colletto, scaled back by placing its secondary line, K by Karla Colletto, on hold. Buyers were shopping for key trends of the season, including asymmetric styles, the one-piece, colorful prints with pops of neon, '80s styles, high waists and vintage styles as well as bohemian looks with ethnic prints, tie-dye and plenty of fringe. Skimpy ruched Brazilian cuts were a breakout trend on the runway and already a hit at retail, according to Tom O'Hara, owner of the Mission Beach, Fla.–based Gone Bananas. Many retailers, including Splash in the Bahamas, felt that value and price points were key to making sales, while others, such as the Wynn Las Vegas, had customers that were more interested in quality and uniqueness offered by luxe brands such as Gottex, La Perla, Maryan Melhorn, Lenny, Shan, Cosabella Mare and Vix.
As always, manufacturers were looking to achieve a balance in price point and fashion to keep customers excited about spending. Several looked to being innovative to offer price-point solutions for retailers and to create value for customers. Becca by Rebecca Virtue created a color-coded program of basics that could merchandise back to fashionable pieces in the collection, and O'Neill offered volume discounts, terms dating and new "Cha-Ching" groups with price incentives such as a 60 percent IMU and priced-to-sell suits at an attractive range of $60 to $64 to help retailers see a profitable return on
merchandise.
Miami Swim Fashion Week Cruise 2010: Ed Hardy Swimwear
July 29, 2009
Ed Hardy Swimwear hit the runway at Mercedes-Benz Fashion Week Swim with a colorful mix of the brand's signature tattoo-inspired swimwear. The brand showcased its Cruise 2010 collection on July 18 at The Raleigh hotel. This season, the Los Angeles based line focused on creating a range of edgy treatments. Distressed vintage washes, foil prints, embroidery, pop colors and repetitive patterns characterized the look. The collection included sexy mix and match separates and colorful maillots for women and plenty of board short options for men. —N. Jayne Seward
Denim is a staple in most contemporary wardrobes and the look is set to hit the beach. True Religion debuted its Cruise 2010 collection on the runway on July 17 at Mercedes-Benz Fashion Week Swim. The Los Angeles–based denim brand returned to the Miami runway to showcase its 2010 swimwear collection and support Sea and Sun, the company's new licensee. True Religion's founder and chief executive, Jeff Lubell, said the look of the collection is inspired by his lifestyle. "It comes from my soul, more or less, and from the '70s and that carefree hippie-bohemian chic kind of way of life," he explained. "I live in Malibu so it's very laid back," he added. The collection was full of denim-inspired swimwear decorated with plenty of studs, topstitching and the brand's iconic back-pocket logo. Lubell said the company developed many of the fabrics to create the denim look with raw, washed and distressed effects as well as sueded and leather-inspired materials. Themes on the runway ranged from Westernwear to '70s-era rock 'n' roll, including plaid shirts, cut-off denim shorts, colorful animal prints and gold-metallic touches. —N. Jayne Seward
New designers make a splash in Miami Posted: 27 July 2009 1426 hrs
Fluid lines, sensual curves, precise detailing - these are attributes often associated with Mercedes Benz, not just in cars but also in fashion.
The most recent Mercedes Benz Fashion Week saw America's fashion capital for bathing beauties Miami, cranking up the heat in the city by several notches.
Descending on Miami Beach where the historic Raleigh Hotel was venue once again for the Mercedes Benz Fashion Week Swim were celebrities, trendsetters and fashionistas.
There was without any doubt a bevy of beauties with sensuous curves and chiseled features lining the venue – we're talking about the latest and best from the Mercedes Benz car factory of course.
Under the tents backstage, MAKE UP FOR EVER took care of the looks, declaring turquoise as the "it" color of summer, offering the perfect splash of color to brighten up any look from office, to beach or the club.
All focus however was on the runway where supermodels as well as celebrities sashayed in swimwear of cuts and colours from the design rooms of Mirla Sabino for ANK, Cia.Marítima and Luli Fama.
Latest looks from Tibi, True Religion Swimwear, Ed Hardy Swimwear and Poko Pano were also featured alongside the works of 10 new designers including Monica Wise whose well fitting designs in stunning fabrics are a hot favourite among Hollywood's best bods like Cameron Diaz and Jessica Alba.
Taking on the Miami runway under the label L*Space, Wise unveiled a capsule collection in partnership with OmniPeace,a humanitarian fashion brand that donates a portion of its profits to charities.
The L*Space capsule collection featuring coconut detailing and bone-like motifs was named after African villages affiliated with the OmniPeace project to eradicate extreme poverty in Africa by 2025.
The event at Miami's South Beach which celebrates the sexiest swimsuit designs in the world also paid homage to one element that swim-gear can't do without - lycra.
INVISTA, the maker of lycra fiber marked its 50th anniversary with a presentation of looks from the past, present and future.
Also turning heads – the Marysia collection by Maria Dobrzanska Reeves who used to live in lycra being a former ballerina; an edgy new contemporary swimwear and resort wear by Leah Madden for White Sands Australia; and Vitamin A by California girl Amahilia Stevens who says bikinis are a personal obsession.
The four day event was the fifth Swim season for Mercedes-Benz Fashion Week and follow from the annual Berlin summer splash, held early in July and New York's Fall 2009 show in February.
- CNA/sf
Fashion Week -Swim in Miami
(chinadaily.com.cn)
Updated: 2009-07-20 13:55
From July 15-19, the annual Mercedes-Benz Fashion Week Swim took place in Miami Beach, Florida at The Raleigh Hotel. Supermodels walked, glided and sashayed across the runway platform, presenting the newest designer swimwear and resort collections to national and international attention.
L*SPACE by Monica Wise was this season's "Mercedes-Benz Presents" designer, showcasing her luxurious swimwear on day two. Other designers debuting their spring 2010 collections include True Religion Swimwear, Red Carter, and Ed Hardy Swimwear.
News Releases
Mercedes-Benz Fashion Week Swim Features Style, Sophistication And Safety
MIAMI, July 16 /PRNewswire/ -- Mercedes-Benz returns to sunny South Beach Miami as the title sponsor of Mercedes-Benz Fashion Week Swim where the latest trends in style and design make their debut including Mercedes-Benz collection of new 2010 E-Class vehicles ranging from the E63 AMG to the E-Coupe. From July 15(th) - 19(th), the art-deco Raleigh Hotel is the epicenter for fashion insiders looking to see the 2010 collections of leading swimwear brands including Red Carter, True Religion Swimwear, Ed Hardy Swimwear, Cia.Maritima and this season's Mercedes-Benz Presents Designer, L*Space by Monica Wise.
"Each season is a new opportunity to showcase trends from the worlds of fashion and Mercedes-Benz automotive design," said Lisa Holladay, Manager Brand Experience Marketing for Mercedes-Benz USA. "From the cutting-edge safety features of the new E-Class to the most innovative designer collections, Mercedes-Benz Fashion Week incorporates the best in style and sophistication on the road and runway."
2010 Swim Week dominates Miami Beach like never before
Paulina Casado
July 30, 5:43 AM
As the tents have broken down, the garments shipped away, models back to NY for season, and production teams busy preparing for next string of shows, the storm that was Swim Week seems but a mere outrageous memory for Miami Beach. As in seasons past, the week of July 15-21 consisted of a slew of models and representatives showcasing what will be seen and available for consumers for the swim season in cruise and summer of 2010. With the swim category seemingly being the now only recession safe piece of the fashion retail industry, designers, brands, sponsors, marketers and interestingly hotels have taken what was once a grouped collection of shows and events to a widespread and enormous level for this season. With host venues such as Nikki Beach, laid-back Standard, uber-Fountainbleau Hotel and the newest additions of W South Beach and Ft. Lauderdale included in the lineup, Swim Week has now stretched into a behemoth of an event extending among miles of beautiful coastal beaches.
Fashion show mega producers IMG did set up shop for Mercedes Benz Swim Week once again at its home venue of the Raleigh Hotel with daily lineups running from 4-10 p.m. in the three always recognizable runway beach tents. Collections included such names as Luli Fama, Ank, Ed Hardy, True Religion, V de Sol, Red Carter (local and Victoria's Secret alum) and newcomers Aqua Di Lara, L*Space, Caffe', Vitamin A and others. Ample sponsored off-runway pop-up installations were available to guests including massage cabanas, refresh makeup stations by Makeup Forever and Chambord tasting bars. Every evening ended with off-site or on site at the Raleigh pool or view defying rooftop after-parties for models, staff, guests and industry professionals as well as celebrities such as Michael Bay, Kelly Killoren Bensimon, Gilles Marini, Jeffrey Donovan and more in tow!
To go along with the already swamped schedule for Mercedes Benz Swim Week, competing time slots were found all over the beaches such as Swim Week at the gorgeous Setai whom ran shows and events daily partnering with such names as Cosmo en Espanol, Inside Fashion World Media and Swim Associations SwimShow 2010 all featuring runway shows such as Summer Splash, Lila Nikole, Naked Lotus and Accessorized by Diesel. The not officially open W South Beach hosted shows by designers such as Chloe, Inca, Shay Todd and Lycra while north property W Ft. Lauderdale presented a show and pool party by Amaya Swimwear.
Open to the stars, the Gansevoort Hotel rooftop lounge Plunge opened to newcomers Jackie Brown and Miami Socials Ariel Stein collections while off the water, at the Catalina, Betty Bangs presented its rock inspired swimwear fashion show in conjunction with a series of Warren Lane's custom motorcycle creations set to a live music backdrop. Crisscrossing the island, the Standard Hotel hosted a hush-hush opening party including presentations by local designers while the Fontainebleau's infamous LIV nightclub was the backdrop for a collection of swim, fashion and accessory designers all under the named Splashion event umbrella which included installations, live booths and cult followed fashions brands Krelwear, Nazly V, Ecoist and other favorites.
In store events were hosted by brand impresario Tommy Hilfiger to debut the newest collection to a select group of insiders and clientele, as well as an Eres swim pop-up installation to unveil the new 2010 collection was held at the Webster boutique. Swim brand giant Jantzen honored 100 years in the swim business with a private event and currently running exhibition at the Wolfsonian museum in South Beach with an incredible collection of images and pieces spanning a century of swim evolving in the industry.
Saturday evening marked the kick-off event and show for the Swim Association Swim Trade Show at the Setai which ran from July 18-21 at the Miami Beach Convention Center including over 350 exhibitors representing nearly 2000 lines. One of the longest running, largest and most influential trade shows of its kind for the swim industry, a must for any insider with all foundation swim brands such as Oakley, Body Glove, Quicksilver, Gottex, Betsey Johnson and much more as well as some of the newest and must have brands to be seen in 2010 in attendance.
With all the fashion shows, cocktail pop-up events, private viewings, museum installations, designer collectives, in-store trunk and shopping evenings and of course days filled with bustling buyers, stylists, media and industry professionals trying to get a handle on it all for the 2010 swim season, Swim Week Miami has taken a life and several fashionable limbs of its own! Stay tuned for best of in depth show and event coverage.
MIAMI, Jul 19, 2009 / — Returning for another successful year, Ed Hardy Swimwear keeps their look fashion forward with an eclectic mix of designs, colors and fabrics.
The Ed Hardy 2010 contemporary swimwear collection proposes "mix and match" separates, Lurex fabrics and unique embellishments including custom hardware.
A lifestyle brand, Ed Hardy is focused on creating a great product that makes one California dreaming.
Photos by Getty Images
August 5, 2009
Female Celebrity News
Intriguing headline, probably hasn't appeared on any other celebrity site YET and that is "edible bikini's", an interesting concept whether there is a swimsuit version we are not sure, if there is, potentially you get more to eat. Personally came up with the idea of "water soluble" bikinis…..not sure whether this would catch on though! Edible Bikini's…..bringing you cutting edge fashion with a difference, and fashion you can eat, sounds great……learn more below!
Model that is trying out this new "tasty" idea is Kaitlyn Collins and the event was Mercedes-Benz Fashion Week Swim 2009 in Miami. The savory, two-piece edible replica of Ed Hardy's new 'Trellis' swimsuit was created with strawberries, star fruit, blueberries and banana leaf accents. Kaitlyn Collins was joined by USA Water Polo Men's Player, Thomas Hopkins, when launching it at the fashion event. Pictured: Kaitlyn Collins Picture by: SUSHISAMBA / Splash News.
Whether this is going to catch on with featured female celebs on this site is difficult to say, this really is cutting edge stuff, not even sure if Rihanna would even go for this, but just remember, if it does catch on, you saw it here first. If Megan Fox decides to start wearing this, the photos will be here complete with bikini eating……guaranteed!
Added July 21, 2009 edsion008
Ed hardy Highlights of the composition and color-rich design, so that a simple line of shoes has become a pleasure.Here I would like to introduce the Ed Hardy Shoes to you.Just looking at the four pairs of Ed Hardy Shoes ,you will be attracted by their composition and design So enjoy yourself.
christian audigier, the famous French designer, returned to Paris from Los Angeles, planning for a fashion show which will be held on the October Paris Fashion Week. Needless to say, Christian Audigier is widely welcomed by those Hollywood superstars since you can easily find that many of them wear Ed hardy T-shirts when go shopping. What's more, he also has close relationships with those superstars. A typical example is that in May he has invited star Madonna to design for Ed hardy.
Ed hardy and Christian Audigier swimwear is the newest addition to the ed hardy apparel collection.Each piece is made separately with the creative original graphics of Don Ed Hardy the master of tattoo art. The process of the manufacturing is very similar to the way tattoos are applied. Instead of going into the skin, the prints are sublimated into rich Italian swimwear fabrics.
Ed Hardy Highlights of the composition and color-rich design, so that a simple line of shoes has become a pleasure.Here I would like to introduce the Ed Hardy Shoes to you.Just looking at the four pairs of Ed Hardy Shoes ,you will be attracted by their composition and design So enjoy yourself.
Born in Iowa in 1931, the U.S. with over 40 years of experience in the world of the drawings in the skin, got back in 2002 in the world of fashion with his trademark Don Ed Hardy. Nothing serious, just tattoos stamped on their shirts rather than skin, as you can do now as Boog and other people with tattoo on face. The fact is that in 2004, Christian Audigier, designer of famous brands like Lee, or Von Dutch True Religion, is associated with the brand and creates a strong impact on the fans of tattoos as detractors.
Press Release
Mercedes-Benz Fashion Week Swim Features Style, Sophistication And Safety
SOURCE Mercedes-Benz USA
07.16.09
16 /PRNewswire/ -- Mercedes-Benz returns to sunny South Beach Miami as the title sponsor of Mercedes-Benz Fashion Week Swim where the latest trends in style and design make their debut including Mercedes-Benz collection of new 2010 E-Class vehicles ranging from the E63 AMG to the E-Coupe. From July 15(th) - 19(th), the art-deco Raleigh Hotel is the epicenter for fashion insiders looking to see the 2010 collections of leading swimwear brands including Red Carter, True Religion Swimwear, Ed Hardy Swimwear, Cia.Maritima and this season's Mercedes-Benz Presents Designer, L*Space by Monica Wise.
"Each season is a new opportunity to showcase trends from the worlds of fashion and Mercedes-Benz automotive design," said Lisa Holladay, Manager Brand Experience Marketing for Mercedes-Benz USA. "From the cutting-edge safety features of the new E-Class to the most innovative designer collections, Mercedes-Benz Fashion Week incorporates the best in style and sophistication on the road and runway."
Mercedes-Benz Fashion Week Swim Features Style, Sophistication And Safety
All New Redesigned E-Class Makes Debut with Fashion Insiders
SOURCE Mercedes-Benz USA
MIAMI, July 16 /PRNewswire/ -- Mercedes-Benz returns to sunny South Beach Miami as the title sponsor of Mercedes-Benz Fashion Week Swim where the latest trends in style and design make their debut including Mercedes-Benz collection of new 2010 E-Class vehicles ranging from the E63 AMG to the E-Coupe. From July 15(th) - 19(th), the art-deco Raleigh Hotel is the epicenter for fashion insiders looking to see the 2010 collections of leading swimwear brands including Red Carter, True Religion Swimwear, Ed Hardy Swimwear, Cia.Maritima and this season's Mercedes-Benz Presents Designer, L*Space by Monica Wise.
"Each season is a new opportunity to showcase trends from the worlds of fashion and Mercedes-Benz automotive design," said Lisa Holladay, Manager Brand Experience Marketing for Mercedes-Benz USA. "From the cutting-edge safety features of the new E-Class to the most innovative designer collections, Mercedes-Benz Fashion Week incorporates the best in style and sophistication on the road and runway."
Monday, July 13, 2009
Mercedes-Benz Fashion Week Swim Heats Things Up at Raleigh Hotel, July 15-19, 2009
The annual Mercedes-Benz Fashion Week Swim takes place July 15-19th at the historic Raleigh Hotel on Miami Beach. Timed to coincide with the swimwear industry's largest trade show, Mercedes-Benz Fashion Week Swim provides a world-class runway platform for designers to launch swimwear and resort collections and gain exposure with the national and international fashion, style, and news media. Featured designers for the 2010 collections include True Religion, Ed Hardy, Aqua Di Lara, and Tibi. Approximately 12,000 people are expected to attend.
Posted by Bill Talbert Talks Travel at 7/13/2009
Mercedes Benz Fashion Week-SOBO
July 21, 2009 at 4:52 pm by knapp
Mercedes Benz Fashion Week
I just wrapped up an exciting weekend in South Beach attending two amazing shows for Mercedes Benz Fashion Week. The show not only stayed in the family but stayed true to Greenwich roots. I proudly watched on as my sister, a Greenwich High School graduate, Alexis Knapp organized and produced the True Religion and Ed Hardy Swimsuit Shows with the help of her staff at Treskoi Public Relations.
ALEXIS KNAPP CENTER STAGE WITH PUBLIC RELATIONS TEAM
True Religion stayed true to its denim and all American feel offering a collection of swimwear in soft suede like materials and neutral tones. A spin on the Dazzy Dukes offered a fresh alternative to a two piece swim set with a showcase of denim bikini boxers attached to a plaid sleeveless shirt. The back of the styled one-piece was open creating a bare bones yet substantial feel to the piece.
I brought along my childhood best friend and talented designer Tiffany Martinez as a sounding board to view both collections. The vibe inside the standing room only venue at the Raleigh Hotel on South Beach was bold with brilliant colors to complement the image of the art deco style the beach is so known for.
The Ed Hardy Swimsuit Collection was a bolder interpretation for baring it all! President of the company Arie Setton speaks of the line as being true to the brand, offering the same flare, decorative detail and imaging of skulls, birds of paradise, rhinestones consistent with the brand.
There's one more note to make on this mini Miami stay. I was thrilled to be able to provide a decorative pillow for the show gift bags. Please come into the store at 241 East Putnam Avenue to check out what we gave out! We love to hear from clients and homeowners with decorating ideas and challenges!
07/29/09
Ed Hardy Swimwear rocks the runway in Miami
And now…more hot-off-the-press reports from the mecca of the swimwear world, the Mercedes-Benz Fashion Week Swim runway shows in Miami Beach, which give industry insiders a sneak peek at the swimwear you'll be seeing on the beach next year. Returning for another successful year, Ed Hardy Swimwear kept its edgy California-inspired look fashion forward with an eclectic mix of designs, colors and fabrics inspired by tattoo artist Don Ed Hardy.
The 2010 Ed Hardy swimwear collection produced by Los Angeles-based Sea and Sun, offers "mix and match" separates, Lurex fabrics, strategically placed tigers and unique embellishments including custom hardware. Fawn Arthur, creative director for Sea and Sun, brought the collection in a fresh different direction for 2010, with details including screen-printing, textures, foils and graffiti. The Ed Hardy swimwear show is always the hottest ticket in town, and for good reason (even D.J. Irie spins the tunes.) It's perfect to channel that rock and roller in you.
http://www.bikini.com/blog/index.html
Miami Beach swimwear shows ride on wave of old glamour for 2010
By Lisa Orkin Emmanuel (CP) – July 20, 2009
MIAMI BEACH, Fla. — Old glamour is back in a big way, or at least that's the indication from this year's Mercedes-Benz Fashion Week Swim fashion shows.
Hot pink proved to be the hottest hue, furthering an already popular ready-to-wear look. It was all over the runways at the Raleigh Hotel in South Beach, as were bathing suits adorned with jewelry and hardware.
There also was a lot of transparent material, creating seductive illusions to tempt the crowd of retailers, editors and stylists previewing 2010 trends. As for shape: it was all about the bandeau and the monokini (attached bikini) or cutout one-pieces.
The shows, which ended Sunday night, displayed many high-waisted and ruffled looks. Many bathing suits were sexy in a feminine way - not overtly flashing a lot of skin.
Cover-ups and beach dresses also played an important role in many collections, and the legend of Gianni Versace still loomed large in his adopted hometown.
Gretta Monahan, a stylist and co-host of Bravo's "Tim Gunn's Guide to Style," was in town to host the Xtra Life Lycra show.
"I think sexy will be reinvented for 2010," she said. Women will see "that they can wear a lot more, but still look sexy."
ED HARDY
The Ed Hardy show was pure rock 'n' roll and to prove it the models walked down the runway with teased and braided hair - a cross between Gwen Stefani and Lady Gaga.
One suit had a floral print on a turquoise background with three pink straps, with gold studs. A black bikini had a white skull and red hearts. Of course, there was a lot of hot pink, studs and shimmering embellishments, too.
Strategically placed tigers also spiced up the suits.
TRUE RELIGION
Best known for its jeans, it's no surprise that denim figured into True Religion's "swim" show.
But animal prints, including zebra and leopard, as well as tie-dyes also got their due.
Some swimsuits were studded, while others shimmered. There was a zebra-print (over a subtle tie-dye!) grey bikini paired with white jean shorts. Also, a black bikini was embellished with two bands of studs on the bottoms. Another bikini's top looked like a jean vest and it was paired with red and white plaid bottoms.
Photo Gallery: Ed Hardy at Miami Swim Fashion Week - 7/18/2009
Photographs of models showing off swim fashions from Ed Hardy Swimwear at Mercedes-Benz Fashion Week Swim at the Cabana Grande at The Raleigh in Miami Beach, FL on Saturday, July 18, 2009.
(MIAMI BEACH, FL - JULY 18: A model walks the runway at the Ed Hardy Swimwear 2010 fashion show during Mercedes-Benz Fashion Week Swim at the Cabana Grande at The Raleigh on July 18, 2009 in Miami Beach, Florida. (Photo by Frazer Harrison/Getty Images for IMG))
.com
Fundraiser Party: 5:00 pm to 10:00 pm
Life is all about expectations. Personally I think "Great Expectations" are a bit too much and sometimes it's much better to under expect and be pleasantly surprised. Well, I was quite impressed with Mercedes Benz Fashion Week Swim aka "Swim Week." This great series of swimwear shows coincides with the most important and largest swimwear trade show in the world at the nearby Miami Beach Convention Center. Can't wait to see it on FTV? 
![Click to enlarge [The 2010 E-Coupe in Mars Red]](/graphics/clip_image004_0000.jpg "'The 2010 E-Coupe in Mars Red'")
![Click to enlarge [The Mercedes-Benz VIP Star Lounge]](/graphics/clip_image005_0001.jpg "'The Mercedes-Benz VIP Star Lounge'")
In its fifth season, Mercedes-Benz Fashion Week Swim continues to be the premier platform for designers and brands to showcase their swimwear and resort collections in the US and abroad. With an overwhelming amount of interest, this season's line-up is filled with a record-breaking number of designer runway shows and presentations. 
The week began with Bohéme Boutiques' poolside presentation and the official kick-off party. Over 12,000 attendees enjoyed the five days of shows from Mercedes-Benz Fashion Week Swim newcomers Caffé Swimwear, Marysia Swim, Crystal Jin, Aqua Di Lara, Mercedes-Benz Presents Designer: L*Space by Monica Wise, Tori Praver Swimwear, Mara Hoffman, White Sands Australia, Vitamin A and V Del Sol. Returning designers included Tibi, Red Carter, Cia.Marítima, Xtra Life LYCRA®, Luli Fama, Ed Hardy Swimwear, Poko Pano, True Religion Swimwear and ANK by Mirla Sabino. 
by Beyond Beauty Basics
Ed Hardy Swimwear hit the runway at Mercedes-Benz Fashion Week Swim with a colorful mix of the brand's signature tattoo-inspired swimwear. The brand showcased its Cruise 2010 collection on July 18 at The Raleigh hotel. This season, the Los Angeles based line focused on creating a range of edgy treatments. Distressed vintage washes, foil prints, embroidery, pop colors and repetitive patterns characterized the look. The collection included sexy mix and match separates and colorful maillots for women and plenty of board short options for men. —N. Jayne Seward
Denim is a staple in most contemporary wardrobes and the look is set to hit the beach. True Religion debuted its Cruise 2010 collection on the runway on July 17 at Mercedes-Benz Fashion Week Swim. The Los Angeles–based denim brand returned to the Miami runway to showcase its 2010 swimwear collection and support Sea and Sun, the company's new licensee. True Religion's founder and chief executive, Jeff Lubell, said the look of the collection is inspired by his lifestyle. "It comes from my soul, more or less, and from the '70s and that carefree hippie-bohemian chic kind of way of life," he explained. "I live in Malibu so it's very laid back," he added. The collection was full of denim-inspired swimwear decorated with plenty of studs, topstitching and the brand's iconic back-pocket logo. Lubell said the company developed many of the fabrics to create the denim look with raw, washed and distressed effects as well as sueded and leather-inspired materials. Themes on the runway ranged from Westernwear to '70s-era rock 'n' roll, including plaid shirts, cut-off denim shorts, colorful animal prints and gold-metallic touches. —N. Jayne Seward
Fluid lines, sensual curves, precise detailing - these are attributes often associated with Mercedes Benz, not just in cars but also in fashion. 
As in seasons past, the week of July 15-21 consisted of a slew of models and representatives showcasing what will be seen and available for consumers for the swim season in cruise and summer of 2010. With the swim category seemingly being the now only recession safe piece of the fashion retail industry, designers, brands, sponsors, marketers and interestingly hotels have taken what was once a grouped collection of shows and events to a widespread and enormous level for this season. With host venues such as Nikki Beach, laid-back Standard, uber-Fountainbleau Hotel and the newest additions of W South Beach and Ft. Lauderdale included in the lineup, Swim Week has now stretched into a behemoth of an event extending among miles of beautiful coastal beaches.
MIAMI, Jul 19, 2009 / — Returning for another successful year, Ed Hardy Swimwear keeps their look fashion forward with an eclectic mix of designs, colors and fabrics.
Model that is trying out this new "tasty" idea is Kaitlyn Collins and the event was Mercedes-Benz Fashion Week Swim 2009 in Miami. The savory, two-piece edible replica of Ed Hardy's new 'Trellis' swimsuit was created with strawberries, star fruit, blueberries and banana leaf accents. Kaitlyn Collins was joined by USA Water Polo Men's Player, Thomas Hopkins, when launching it at the fashion event. Pictured: Kaitlyn Collins Picture by: SUSHISAMBA / 
edsion008
Mercedes-Benz Fashion Week Swim Heats Things Up at Raleigh Hotel, July 15-19, 2009
True Religion stayed true to its denim and all American feel offering a collection of swimwear in soft suede like materials and neutral tones. A spin on the Dazzy Dukes offered a fresh alternative to a two piece swim set with a showcase of denim bikini boxers attached to a plaid sleeveless shirt. The back of the styled one-piece was open creating a bare bones yet substantial feel to the piece.
The Ed Hardy Swimsuit Collection was a bolder interpretation for baring it all! President of the company Arie Setton speaks of the line as being true to the brand, offering the same flare, decorative detail and imaging of skulls, birds of paradise, rhinestones consistent with the brand. 
