Leaders in eccentric, vintage '70s style, True Religion will launch its 2010 swimwear collection at the . Offering-up a creative spin to their traditional boho-chic flavor, the women's and men's collections. Under the creative direction of Fawn Arthur and a new licensing company, Sea & Sun.

"This season is all about returning to the roots of the True Religion brand," said Arthur about her first year designing the collection. "We will design timeless fashions that complement the brand's hippie identity while offering signature touches of pop-color, unique stitch-work and playful embellishments to the popular True Religion logo."

The 80-piece collection consists of mix-and-match separates created with, vintage inspired tie-dye prints and textured fabrics like faux snakeskin, plaid and camouflage. 

"The new line is a reflection of various inspirations including retro, pop culture icons and styles as well as the contemporary casual looks seen on the streets of Los Angeles today,"